The Digital Library

Just because you can measure it, doesn’t necessarily mean you should. If you’re chasing clicks above all else, you’ll end up shouting for attention at the expense of building meaningful connections with your audience. 

In a surprise move Google has abandoned a plan it first announced four years ago to block third-party cookies from its Chrome internet browser.

Macroeconomic trends, first-party data and the influence of artificial intelligence will all be instrumental for marketers next year. - Article Link

As marketers prepare for this year’s peak shopping season, an array of opportunities are on the horizon. With inflation easing in the U.K. and the average regular pay for employees up, the outlook for retail is cautiously optimistic.

The latest Google research and Search data provides a promising snapshot of U.K. shoppers’ mindset in 2023. People are showing a heightened sense of curiosity — they’re asking more questions, showing a willingness to try new products, and seeking out personalised experiences.

Here, Google explores three consumer trends shaping the U.K. retail landscape this year and the opportunities they present for marketers during peak season.

Whilst having a coffee (or Diet Coke!), please have a read through this deck.  As mentioned on the Kick Off call yesterday, there is some really interesting information on how our CVS solutions can support clients now and moving forward.

Good to understand the usage of the younger audience, and the importance of short form video. Article here.