Google - Insight into Shopping habits in the UK this Christmas

As marketers prepare for this year’s peak shopping season, an array of opportunities are on the horizon. With inflation easing in the U.K. and the average regular pay for employees up, the outlook for retail is cautiously optimistic.

The latest Google research and Search data provides a promising snapshot of U.K. shoppers’ mindset in 2023. People are showing a heightened sense of curiosity — they’re asking more questions, showing a willingness to try new products, and seeking out personalised experiences.

Here, Google explores three consumer trends shaping the U.K. retail landscape this year and the opportunities they present for marketers during peak season.